Crain's New York Business

- Mar 09, 2009
Old hipsters like rock photographer Bob Gruen and Woodstock promoter Michael Lang, and some young ones, including Rock of Ages and American Idol star Constantine Maroulis, turned out in force last week for the opening of Not Fade Away Gallery in the Flatiron district. On display: rare photos of the Beatles and Rolling Stones circa 1964 to 1966.

An action shot of Paul McCartney slapping his bass during the band's maiden U.S. tour and a pouty Mick Jagger behind a recording console were among the vintage gems lining the walls of the loft space. Hosting the party: Keith Richards' stunning daughters Theodora and Alexandra.

Snapped by tour manager Bob Bonis, who died in 1991, the photos' negatives had been stashed away in a duffel bag. In need of cash, his son Alex brought them to rock memorabilia specialist Larry Marion last year for appraisal. The two ended up launching the gallery, raising $500,000 to do so.

Despite the dropping Dow, Mr. Marion says he is “getting deluged with interest from all over the world” about the limited edition prints, which sell for up to $5,000. And the bright side to starting a business during the worst economy in decades? The landlord reduced the rent.

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